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Gerd will provide an introduction to the marketing and sales cycles, and then will present proven techniques which can be used to win sales projects in a competitive market without sacrificing price.
A Tour of the New CNSV Website
Tuesday, February 28, 2006
Join a discussion about the new CNSV website including the design decisions involved and the technology behind the site. You've got a website, but are you doing a good job of marketing yourself and your business? Why should you bother? Unless you are so busy with work that you never need to attract new clients, you may be missing your best opportunity to convince companies to engage you as a consultant.
Taxes...What the Rich Do Differently
Tuesday, December 13, 2005
Would you like to know how the rich save money on taxes (legally)? Some of their strategies may apply to you. Come and hear John Peplowski -- and maybe you can apply some of his wisdom to your own financial situation. John is an experienced speaker on wealth accumulation during our working, that is consulting, years. This all-day Saturday seminar attracted a capacity crowd of about 90. The seminar consisted of single- and dual-track talks. A zip file is available which contains the program and twelve presentations by these eight speakers: Carl Angotti, Brian Berg, Bob Gauger, Kathryn Gutierrez, Kim Parnell, David Pregeant, Mike Silverman and Ken Wada. This presentation will outline some of the unique features of product development in the medical device industry. Learn what engineers can do to improve product reliability during the manufacturing phase. Dr. Hakim M. Mesiwala will provide an overview of the field of Digital Signal Processing (DSP). Bill Rousseau will present an informal tutorial on the traps and tricks of the trade, drawing on examples abstracted from actual, and a few hypothetical, applications. Dr. Lauro Rizzatti will talk on the impact and benefits of high-level synthesis for these large designs into the new millennium. His presentation will include a brief overview of the Electronic Design Automation industry, an introduction to high-level synthesis, and the benefits of high-level synthesis.
CNSV Event Details
Building Embedded Applications using Linux and other OSs
Tuesday, January 21, 2003 7:00 PM
Sheraton Hotel, Sunnyvale, CA
William F. Rousseau
Free
No RSVP Needed
Program Slides

Software has become an essential part of many products today. On the surface much of this software looks more like normal applications than traditional embedded software and the support of a general-purpose operating system is often appropriate. Yet, development often includes using hardware different than on the desktop, writing drivers and interrupt handlers for custom hardware, and tampering with the OS to improve performance. None of these are really as difficult as they may seem except maybe the debugging. But the programmer must carefully address timing and synchronizations issues--or risk intermittent failure and deadlocks that cause debugging nightmares.

Bill Rousseau will present an informal tutorial on the traps and tricks of the trade drawing on examples abstracted from actual, and a few hypothetical, applications. One example includes a simple home-brew OS (used in a real spacecraft). Alternative operating systems will be discussed and briefly compared. Because many seem intimidated by building a custom Linux kernel, or making minor kernel modifications, both will be discussed. After the talk, building a custom kernel will be demonstrated on a laptop to show how easy it is. Similarly the implications of the GNU license for the Linux kernel, system utilities, and libraries will be discussed to show that it neither imposes a significant burden on the product seller nor, normally, a significant limitation on protecting proprietary software.

About the Speaker
For the last ten years, Bill Rousseau has been consulting on a broad range of computer applications. He has designed and implemented or directed the implementation of, or advised on specialty applications for ATM (the money machine) communication, credit card transactions, faxing of drug test results, Japanese language mail order call center, airline protocol (ALC), Internet and Internet security, telephone over cable, and others. Most involved Unix, Linux, or NT, and one had a home-brew OS when the client insisted he had to own the OS. Clients are typically small- or medium-sized companies, and have included Prestige International, Pharmchem, Internet Travel Network (acquired by Sabre), IDG Books, Cash on Demand, Universal Money, RestaurantPro.com (now Critical Arc Technologies), Network Planning and Brandon Interscience.

Prior to this, Bill was involved with and frequently directed engineering and physics research at Lawrence Livermore National Laboratory. Many projects involved both hardware and software. He got his feet wet in real-time programming in 1960 in a summer job at the Westinghouse Electric Corporation Research Laboratory where he proposed and implemented a real-time task scheduler to bring order to real-time, direct digital control computer control software for a simulated nuclear power plant.

Bill has a Ph.D. from Stanford University and a B.S. from Carnegie Mellon University, both in Electrical Engineering.

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