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Conference: Storage Visions 2011
Tuesday, January 04, 2011
IEEE-CNSV is an Organizational Sponsor of the Tenth Annual Storage Visions Conference, which immediately precedes the International CES in Las Vegas. Storage Visions focuses on digital storage and the creation, production, distribution, archiving and use of commercial as well as user-generated content. This talk will examine the many and varied roles of consultants at one medical device start-up commercializing a minimally invasive imaging system and catheter. The types of consultants employed have a variety of engineering backgrounds, including hardware, software, mechanical, process, and quality. A critical factor in making the match between the consultant and the company is the professional network. Judith Finell will discuss ways in which contemporary technology poses challenges and risks for composers and producers in film, TV, recording, advertising, toy, machine, media and video game businesses. She will also discuss the issues arising from the blurring of lines between musical creators, performers, and producers, as well as some of the legal, forensic, and business strategies that have evolved to address this new reality. Musical examples from copyright cases and other musical matters will be played. In this talk, John Levy will describe what he has learned about how business people think, and how having this understanding can help you become an effective consultant.
Conference: Flash Memory Summit
Tuesday, August 17, 2010
IEEE-CNSV will have a booth on the Exhibit Floor at this event, allowing CNSV members with a great vehicle for publicizing their skills as well as the merits of our organization. CNSV members also receive special pricing for this conference, and two CNSV members will be awarded full conference admission as well. Many aspects of this event that are free, so register now on the conference website. This is an interactive seminar and simultaneous webinar. Learn about contracts, non-disclosure agreements, what kind of insurance you need and how to collect on late payments. In this dinner meeting, CNSV member Karl Mathia will introduce his new robotics book Robotics for Electronics Manufacturing - Principles and Applications in Cleanroom Automation. Karl will describe early substrate-handling robots and how current cleanroom automation technology evolved over time, and will outline some future industry trends. The consulting agreement is critical to a consultant's business success since its provisions need to clearly define the intentions of all parties. In this talk, Dave Stevens will describe the requirements of a model consulting agreement. This is an interactive seminar and simultaneous webinar. In addition to a website, there are a few basic pieces of marketing collateral that are very important to building visibility and credibility for the engineering consultant. This collateral will be described, along with a number of examples. Clark Dodsworth will provide the historical background of augmented reality technology, and will discuss current developments in a framework of the broader trend toward locational, hyperpersonalized, context-driven, information services management.
CNSV Event Details
Seminar/Webinar: Developing Marketing Material: Describing YOU and YOUR value as an Engineering Consultant
Friday, May 14, 2010 8:30 AM
Cogswell Polytechnical College
1175 Bordeaux Drive, Sunnyvale, CA 94089
Al Peterson, Peterson Associates
Map & Directions

This is an interactive seminar and simultaneous webinar.

Seminar: $47 (CNSV/IEEE), $57 (other engr. orgs.), else $67

Webinar: $42 (CNSV/IEEE), $52 (other engr. orgs,), else $62

Register here by 6pm on Thursday, May 13, 2010. The Seminar/Webinar will run from 8:30am until approximately 12:30pm, depending on the number of questions.

The seminar will consist of registration and networking, coffee, and pastries at 8am, and the program starts at 8:30am.

The webinar consists of PowerPoint slides on your screen, real-time audio through your speakers or phone, and the ability to ask questions via text chat. After registering, you will be sent instructions on how to participate in the webinar.

When that prospect who has never met you looks at your marketing material, do they react by contacting you? Marketing collateral is one of the best ways to inform your prospects of your skills. Collateral conveys your positioning, differentiation, pricing and other marketing messages. It is part of connecting with your prospects before you even meet, as well as convincing them that you are the best person for the job.

Agenda In addition to a website, there are a few basic pieces of marketing collateral that are very important to building visibility and credibility for the engineering consultant. These will be described, along with examples:

  • Marketing collateral defined
  • Key attributes of quality, persuasive marketing collateral
  • Personal Profile - Resumes, CVs, LinkedIn Public Profiles
  • Solution Profile - How you help clients
  • Scope of Effort/Methodology - How you uniquely solve problems
  • Case Studies/White Papers

Attendees will take away:

  • A first version of your marketing collateral plan that you will develop during the seminar
  • Understanding of a process by which you can take your marketing collateral up to the next level
  • PowerPoint handouts
  • Exercise material handouts

About the Speaker
Al Peterson is a Certified Management Consultant (CMC), Certified Strategic Planning Facilitator, Certified Sales Trainer, advisor and angel investor. He is a seasoned speaker and trainer in the consulting and engineering community.

Al's clients call him a revenue doctor. He can be found as RevenueDoctor on both Twitter and Facebook.

Al's eleven-year career at IBM included systems engineer, sales and field manager and regional manager. After serving as divisional president for two San Francisco financial leasing firms (ITEL and BRAE), Al returned to the high tech industry as a management consultant with R.A. Sayles Associates. Several executive positions followed with high-tech companies.

Al is an active member of the Institute of Management Consultants' Northern California Chapter, having served as chapter board member and President. His education includes an MBA (Marketing Focus) from UC Berkeley and a BS in EE from Oregon State University.

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