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In this dinner meeting, CNSV member Karl Mathia will introduce his new robotics book Robotics for Electronics Manufacturing - Principles and Applications in Cleanroom Automation. Karl will describe early substrate-handling robots and how current cleanroom automation technology evolved over time, and will outline some future industry trends. The consulting agreement is critical to a consultant's business success since its provisions need to clearly define the intentions of all parties. In this talk, Dave Stevens will describe the requirements of a model consulting agreement. This is an interactive seminar and simultaneous webinar. In addition to a website, there are a few basic pieces of marketing collateral that are very important to building visibility and credibility for the engineering consultant. This collateral will be described, along with a number of examples. Clark Dodsworth will provide the historical background of augmented reality technology, and will discuss current developments in a framework of the broader trend toward locational, hyperpersonalized, context-driven, information services management. This presentation will explore three critical questions to pose during an interview. These questions will provide you with a better understanding of your prospective client's needs while allowing the interviewer to gain confidence about your skills.
Conference: Ethernet Technology Summit
Wednesday, February 24, 2010
IEEE-CNSV will have a booth on the Exhibit Floor at this conference, providing CNSV members with a great vehicle for publicizing their skills as well as the merits of our organization. CNSV members also receive special pricing for this conference. Many aspects of this event are free, so register now on the conference website. In this talk, consultants will learn how and why to get Green Business certification for their consulting businesses, whether based in their homes or located in an office. Arthur Keller and Lisa Rose will describe the certification process, as well as rebates and other resources available for implementing measures to conserve energy and water, and prevent waste and pollution. Join Joel Williams and Tal Lavian in this Seminar/Webinar as they discuss what consultants need to know: What patents are and how they are used, infringed, licensed, and litigated and how to work with your clients on IP issues and perhaps get started on your own patent.
What Everyone Should Know About China
Tuesday, January 19, 2010
Nearly 40% of the world's production is now in China, and it is the world's fastest-growing middle-class market. Because our everyday lives are affected by what goes on a hemisphere away, a fundamental understanding of this market is important to anyone wishing to be better informed about what their future holds. Consultants must often estimate the time it will take to generate measurable results for a client, but they often lack any real tools to do this other than their own experience. This presentation will describe how best to approach this task by introducing the concept of "Half Life" for estimating how long it will take to achieve 50% of a targeted goal. This presentation will also illustrate how technical consultants can migrate into management consulting and profit from the transition.
CNSV Event Details
Seminar/Webinar: Developing Marketing Material: Describing YOU and YOUR value as an Engineering Consultant
Friday, May 14, 2010 8:30 AM
Cogswell Polytechnical College
1175 Bordeaux Drive, Sunnyvale, CA 94089
Al Peterson, Peterson Associates
Map & Directions

This is an interactive seminar and simultaneous webinar.

Seminar: $47 (CNSV/IEEE), $57 (other engr. orgs.), else $67

Webinar: $42 (CNSV/IEEE), $52 (other engr. orgs,), else $62

Register here by 6pm on Thursday, May 13, 2010. The Seminar/Webinar will run from 8:30am until approximately 12:30pm, depending on the number of questions.

The seminar will consist of registration and networking, coffee, and pastries at 8am, and the program starts at 8:30am.

The webinar consists of PowerPoint slides on your screen, real-time audio through your speakers or phone, and the ability to ask questions via text chat. After registering, you will be sent instructions on how to participate in the webinar.

When that prospect who has never met you looks at your marketing material, do they react by contacting you? Marketing collateral is one of the best ways to inform your prospects of your skills. Collateral conveys your positioning, differentiation, pricing and other marketing messages. It is part of connecting with your prospects before you even meet, as well as convincing them that you are the best person for the job.

Agenda In addition to a website, there are a few basic pieces of marketing collateral that are very important to building visibility and credibility for the engineering consultant. These will be described, along with examples:

  • Marketing collateral defined
  • Key attributes of quality, persuasive marketing collateral
  • Personal Profile - Resumes, CVs, LinkedIn Public Profiles
  • Solution Profile - How you help clients
  • Scope of Effort/Methodology - How you uniquely solve problems
  • Case Studies/White Papers

Attendees will take away:

  • A first version of your marketing collateral plan that you will develop during the seminar
  • Understanding of a process by which you can take your marketing collateral up to the next level
  • PowerPoint handouts
  • Exercise material handouts

About the Speaker
Al Peterson is a Certified Management Consultant (CMC), Certified Strategic Planning Facilitator, Certified Sales Trainer, advisor and angel investor. He is a seasoned speaker and trainer in the consulting and engineering community.

Al's clients call him a revenue doctor. He can be found as RevenueDoctor on both Twitter and Facebook.

Al's eleven-year career at IBM included systems engineer, sales and field manager and regional manager. After serving as divisional president for two San Francisco financial leasing firms (ITEL and BRAE), Al returned to the high tech industry as a management consultant with R.A. Sayles Associates. Several executive positions followed with high-tech companies.

Al is an active member of the Institute of Management Consultants' Northern California Chapter, having served as chapter board member and President. His education includes an MBA (Marketing Focus) from UC Berkeley and a BS in EE from Oregon State University.

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