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Consultants must often estimate the time it will take to generate measurable results for a client, but they often lack any real tools to do this other than their own experience. This presentation will describe how best to approach this task by introducing the concept of "Half Life" for estimating how long it will take to achieve 50% of a targeted goal. This presentation will also illustrate how technical consultants can migrate into management consulting and profit from the transition. How can you get your website and LinkedIn to help you achieve the credibility and exposure of a successful consultant? If you are successful already, how can you kick it up a notch? You may understand that the internet offers tremendous opportunities, but how do you take advantage of this potential? Get answers to these and other questions at this webinar.
The Professional Consultant
Tuesday, November 17, 2009
Consultants everywhere want to be successful. Projecting a professional image is vital to that success. Knowing what you need to do - and incorporating these methods and behaviors in your daily practice - enhances your professional stature in the eyes of your current and potential clients.

Join John Gale and Duane Strong as they describe a series of recommended Best Practices for those who want to be Professional Consultants. How do you find Clients? How do you get them to engage with you and buy your services? In today's business climate, everyone has to do more with less. As a consequence, calls and emails are not returned. And the few contracts that are available are at substantially lower rates. It is no more business as usual. You cannot wait for the phone to ring anymore. You must learn how to find potential clients and then to qualify them. During this webinar, Mike Johnson will show you how to network, find your clients, and sell your services. This talk tells the story of how silicon technology came to the Santa Clara Valley from Bell Labs via Shockley Semiconductor Laboratory and Fairchild Semiconductor Corp. in the late 1950s. The contributions made by engineers and scientists at these companies laid the foundation of what today is called Silicon Valley. Do you have enough sales leads in your pipeline? Consultants have to make better use of time in today's business climate. This makes it harder to reach potential clients, let alone book an appointment. Mike Johnson will show you how to find your "suspects," make contact with them, and arrange that all-important interview. You have the technical expertise and you're ready to get to work, but it's not enough to be technically adept - or even technically brilliant! Your professionalness as perceived by prospects, clients, decision-makers and internal stakeholders directly affects your ability to land and maintain business. Join us for an interactive workshop and panel discussion on how to be a more professional consultant. CNSV member Dennis Falkenstein will help you learn how medical products are brought successfully to market by both large companies and start-ups. Understanding the aspects of introducing emerging new innovations will provide an overview of the necessary market study, sales channels, regulatory requirements and reimbursement issues that are required domestically. A brief insight into marketing medical devices globally will also be provided. Good positioning, differentiating, pricing, and partnering are developed as part of a marketing strategy that answers key questions about the engineer consultants' market, target client needs and problems, and unique consultant capabilities that can be proven. Al Peterson will take you through the steps to accomplish just this.
Conference: Flash Memory Summit
Wednesday, August 12, 2009
IEEE-CNSV will have a booth on the Exhibit Floor at this event, allowing CNSV members with a great vehicle for publicizing their skills as well as the merits of our organization. CNSV members also receive special pricing for this conference, and two CNSV members will be awarded full conference admission as well. Many aspects of this event that are free, so register now on the conference website.
CNSV Event Details
"Doing the Math": How to Estimate and Manage Results / CNSV Annual Meeting
Tuesday, December 15, 2009 7:00 PM
KeyPoint Credit Union
2805 Bowers Ave., Santa Clara, CA 95051
John Carter, TCGen, Inc.
Free to the public
No RSVP needed
Map & Directions
Program Slides

Note: the talk will be preceded by the CNSV Annual Meeting and election of 2010 officers.

Estimating the effort required for a project is one of the most difficult tasks for a consultant. It is also one of the most important because such estimates are used in estimating budgets and managing a client's expectations. This talk will present best practices for estimation that apply to consulting engagements that involve some degree of organizational, workflow, or IT changes, and where there is vested interest in making the change quickly and ensuring it is on track.

The technique involves identification of both the key initiatives required to achieve a desired result as well as the organizational and technical complexity of the change, and then the use of heuristics to estimate the time to achieve 50% of a targeted goal (called its "Half Life"). After deriving the Half Life, you can track both the expected change over time as well as the organizational progress against the goal.

By using these simple tools, rapid change can occur on a predictable path that can be characterized by frequent metrics on a weekly or semi-monthly basis. Real-world application of these tools will be described in a set of case studies of some of the most successful technology companies in Silicon Valley. These case studies and easy-to-apply methods will be presented with graphic tools to help you understand how to better manage client expectations and improve your own results.


About the Speaker
John Carter has been a CEO, founder, and a widely respected advisor to technology firms over his thirty-year career. As Principal of TCGen, Inc., he has advised M&A strategies for many technology firms, and currently serves on the Board of Directors of Cirrus Logic (CRUS).

Prior to TCGen, John consulted to high technology companies including Apple, Cisco, HP, IBM and 3M, and was Chief Engineer of BOSE Corporation. He earned his SM in Electrical Engineering from MIT and a BS in Engineering from Harvey Mudd College.

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