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Consultants must often estimate the time it will take to generate measurable results for a client, but they often lack any real tools to do this other than their own experience. This presentation will describe how best to approach this task by introducing the concept of "Half Life" for estimating how long it will take to achieve 50% of a targeted goal. This presentation will also illustrate how technical consultants can migrate into management consulting and profit from the transition. How can you get your website and LinkedIn to help you achieve the credibility and exposure of a successful consultant? If you are successful already, how can you kick it up a notch? You may understand that the internet offers tremendous opportunities, but how do you take advantage of this potential? Get answers to these and other questions at this webinar.
The Professional Consultant
Tuesday, November 17, 2009
Consultants everywhere want to be successful. Projecting a professional image is vital to that success. Knowing what you need to do - and incorporating these methods and behaviors in your daily practice - enhances your professional stature in the eyes of your current and potential clients.

Join John Gale and Duane Strong as they describe a series of recommended Best Practices for those who want to be Professional Consultants. How do you find Clients? How do you get them to engage with you and buy your services? In today's business climate, everyone has to do more with less. As a consequence, calls and emails are not returned. And the few contracts that are available are at substantially lower rates. It is no more business as usual. You cannot wait for the phone to ring anymore. You must learn how to find potential clients and then to qualify them. During this webinar, Mike Johnson will show you how to network, find your clients, and sell your services. This talk tells the story of how silicon technology came to the Santa Clara Valley from Bell Labs via Shockley Semiconductor Laboratory and Fairchild Semiconductor Corp. in the late 1950s. The contributions made by engineers and scientists at these companies laid the foundation of what today is called Silicon Valley. Do you have enough sales leads in your pipeline? Consultants have to make better use of time in today's business climate. This makes it harder to reach potential clients, let alone book an appointment. Mike Johnson will show you how to find your "suspects," make contact with them, and arrange that all-important interview. You have the technical expertise and you're ready to get to work, but it's not enough to be technically adept - or even technically brilliant! Your professionalness as perceived by prospects, clients, decision-makers and internal stakeholders directly affects your ability to land and maintain business. Join us for an interactive workshop and panel discussion on how to be a more professional consultant. CNSV member Dennis Falkenstein will help you learn how medical products are brought successfully to market by both large companies and start-ups. Understanding the aspects of introducing emerging new innovations will provide an overview of the necessary market study, sales channels, regulatory requirements and reimbursement issues that are required domestically. A brief insight into marketing medical devices globally will also be provided. Good positioning, differentiating, pricing, and partnering are developed as part of a marketing strategy that answers key questions about the engineer consultants' market, target client needs and problems, and unique consultant capabilities that can be proven. Al Peterson will take you through the steps to accomplish just this.
Conference: Flash Memory Summit
Wednesday, August 12, 2009
IEEE-CNSV will have a booth on the Exhibit Floor at this event, allowing CNSV members with a great vehicle for publicizing their skills as well as the merits of our organization. CNSV members also receive special pricing for this conference, and two CNSV members will be awarded full conference admission as well. Many aspects of this event that are free, so register now on the conference website.
CNSV Event Details
The Professional Consultant
Tuesday, November 17, 2009 7:00 PM
KeyPoint Credit Union
2805 Bowers Ave., Santa Clara, CA 95051
John Gale, Taligo, LLC; Duane Strong, Strong Engineering, LLC
Free to the public
No RSVP needed
Map & Directions
Program Slides and White Paper

For the first time, our monthly meeting is being made available by way of a free webinar (which is co-sponsored by the Santa Clara Valley Section of IEEE and by IEEE-CNSV). Demand was high, and this webinar is now fully booked. If you did not sign up for the webinar, we look forward to your attending this event in person.

A White Paper based on this talk is posted here.

Consultants everywhere want to be successful. Projecting a professional image to the various communities in which consultants participate is vital to that success. How do you accomplish this? Be a Professional Consultant!

On what specific areas should you focus to develop and enhance your own professional business practices? Knowing what you need to do - and incorporating these methods and behaviors in your daily practice - enhances your professional stature in the eyes of your current and potential clients.

Agenda:
In this talk, CNSV Board Members John Gale and Duane Strong will describe a series of recommended Best Practices for those who want to be a Professional Consultant. Based on the experiences of a number of highly successful CNSV members, these practices focus on:

  • Definition of Professional
  • Marketing
  • Sales
  • Managing Client Relationships
  • Work Products
  • Professional Development
  • Certifications
  • Ethics
  • Infrastructure Your Professional Practice Needs

Pre-Work:
As optional homework, please ask yourself:

  • Does my "Sales Kit" (my business cards, marketing collateral and web site) look like I have been in business, or, like I am between jobs?
  • How do I establish my credibility as a professional within five minutes of entering a prospect's office?
  • What are the things I should do to increase my level of professionalism as a Consultant?
  • Why do my peers know that I am a professional consultant?

Attendees will take away:

  • A clear vision of what professionals pay attention to in order to be successful
  • An understanding of what you are doing right and what you can do better
  • A copy of a 25-page White Paper, The Professional Consultant

This event is the 3rd in the Professional Development Series of the CNSV Consulting Practices Program, organized by IEEE-CNSV to help its members advance their skills during these difficult times.


About the Speaker
John Gale is President of Taligo, LLC, and CNSV At-Large Director. He is a strategy, commercialization and business development consultant.

Duane Strong is President of Strong Engineering, LLC, and CNSV Treasurer. He is an IEEE Certified Software Development Professional (CSDP) and an IEEE Senior Member.

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