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How can you get your website and LinkedIn to help you achieve the credibility and exposure of a successful consultant? If you are successful already, how can you kick it up a notch? You may understand that the internet offers tremendous opportunities, but how do you take advantage of this potential? Get answers to these and other questions at this webinar.
The Professional Consultant
Tuesday, November 17, 2009
Consultants everywhere want to be successful. Projecting a professional image is vital to that success. Knowing what you need to do - and incorporating these methods and behaviors in your daily practice - enhances your professional stature in the eyes of your current and potential clients.

Join John Gale and Duane Strong as they describe a series of recommended Best Practices for those who want to be Professional Consultants. How do you find Clients? How do you get them to engage with you and buy your services? In today's business climate, everyone has to do more with less. As a consequence, calls and emails are not returned. And the few contracts that are available are at substantially lower rates. It is no more business as usual. You cannot wait for the phone to ring anymore. You must learn how to find potential clients and then to qualify them. During this webinar, Mike Johnson will show you how to network, find your clients, and sell your services. This talk tells the story of how silicon technology came to the Santa Clara Valley from Bell Labs via Shockley Semiconductor Laboratory and Fairchild Semiconductor Corp. in the late 1950s. The contributions made by engineers and scientists at these companies laid the foundation of what today is called Silicon Valley. Do you have enough sales leads in your pipeline? Consultants have to make better use of time in today's business climate. This makes it harder to reach potential clients, let alone book an appointment. Mike Johnson will show you how to find your "suspects," make contact with them, and arrange that all-important interview. You have the technical expertise and you're ready to get to work, but it's not enough to be technically adept - or even technically brilliant! Your professionalness as perceived by prospects, clients, decision-makers and internal stakeholders directly affects your ability to land and maintain business. Join us for an interactive workshop and panel discussion on how to be a more professional consultant. CNSV member Dennis Falkenstein will help you learn how medical products are brought successfully to market by both large companies and start-ups. Understanding the aspects of introducing emerging new innovations will provide an overview of the necessary market study, sales channels, regulatory requirements and reimbursement issues that are required domestically. A brief insight into marketing medical devices globally will also be provided. Good positioning, differentiating, pricing, and partnering are developed as part of a marketing strategy that answers key questions about the engineer consultants' market, target client needs and problems, and unique consultant capabilities that can be proven. Al Peterson will take you through the steps to accomplish just this.
Conference: Flash Memory Summit
Wednesday, August 12, 2009
IEEE-CNSV will have a booth on the Exhibit Floor at this event, allowing CNSV members with a great vehicle for publicizing their skills as well as the merits of our organization. CNSV members also receive special pricing for this conference, and two CNSV members will be awarded full conference admission as well. Many aspects of this event that are free, so register now on the conference website. Join Carl for a morning of "hands-on" training. Carl will lead you step-by-step through the process of setting up a "consulting resume presence" on craigslist.
CNSV Event Details
Seminar: Engineering Consultants - Being a Professional
Friday, September 18, 2009 8:00 AM
Cogswell Polytechnical College
1175 Bordeaux Drive, Sunnyvale, CA 94089
Christine Silver, Silver Business Solutions
$29 CNSV/IEEE Members, $59 non-members
Map & Directions

Register for this event here by 12:05am on Friday, September 18, 2009. Sorry, no walk-ins permitted.

Arrive between 8am and 8:20am. The event runs from 8:30-11:30am. Coffee and pastries will be served.

This event will teach you how to be a more professional consultant. It will start with an interactive workshop led by Christine Silver, a trainer and one-on-one coach of engineers and managers. CNSV members Duane Strong and John Gale will then lead a group discussion centered around the non-behavioral aspects of being a professional consultant. John Gale will then lead a panel consisting of Christine Silver and CNSV members Duane Strong, Doug Martin and Tom Coughlin to debrief the attendees.

Attendees will take away:

  • A clear vision of what qualities are encompassed by professionals
  • Understanding of what you are doing right and what you can do better
  • Insight about areas of improvement necessary to project a professional image
  • An action plan to put into practice to develop needed skills
  • A Handout titled Ten qualities of a professional
  • Marketing and marketing collateral used by professionals: what professional work products look like, and the infrastructure your professional practice needs

Pre-Workshop optional homework: Be prepared to share your responses to these two questions:

  • What do I do now to allow others to perceive me as a professional?
  • Who do I know who is the consummate professional, and how is this impression earned?

This seminar is part of the Marketing Series in the CNSV Seminar Program, organized by IEEE-CNSV to help its members advance their skills during these difficult times. It is co-sponsored by the Santa Clara Valley Section of IEEE as well as IEEE-CNSV.


About the Speaker
Christine Silver is a management consultant with a background in Human Resources and training. After a successful 10-year career as an HR generalist, manager, and trainer, she focused her attention on training and coaching. Working closely with Marty Brounstein of The Practical Solutions Group for the past 7 years, Christine took on the role of managing partner with the firm in 2007.

Her training and coaching expertise covers the following skill areas: leadership development, effective communication, team development, interview and candidate selection, and conflict resolution. Her experience as a one-on-one coach has helped managers in their performance management efforts.

Duane Strong of Strong Engineering, LLC, is an IEEE Certified Software Development Professional (CSDP), an IEEE Senior Member, and IEEE-CNSV Treasurer.

John Gale of Taligo, LLC, is a business development and commercialization consultant and IEEE-CNSV At-Large Director.

Tom Coughlin of Coughlin Associates is a storage analyst, IEEE Senior Member, and past chair of the Santa Clara Valley Section of IEEE.

Doug Martin of Doug Martin Technology, Inc., specializes in feedback control systems and measurement signal processing.

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