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Consultants must often estimate the time it will take to generate measurable results for a client, but they often lack any real tools to do this other than their own experience. This presentation will describe how best to approach this task by introducing the concept of "Half Life" for estimating how long it will take to achieve 50% of a targeted goal. This presentation will also illustrate how technical consultants can migrate into management consulting and profit from the transition. How can you get your website and LinkedIn to help you achieve the credibility and exposure of a successful consultant? If you are successful already, how can you kick it up a notch? You may understand that the internet offers tremendous opportunities, but how do you take advantage of this potential? Get answers to these and other questions at this webinar.
The Professional Consultant
Tuesday, November 17, 2009
Consultants everywhere want to be successful. Projecting a professional image is vital to that success. Knowing what you need to do - and incorporating these methods and behaviors in your daily practice - enhances your professional stature in the eyes of your current and potential clients.

Join John Gale and Duane Strong as they describe a series of recommended Best Practices for those who want to be Professional Consultants. How do you find Clients? How do you get them to engage with you and buy your services? In today's business climate, everyone has to do more with less. As a consequence, calls and emails are not returned. And the few contracts that are available are at substantially lower rates. It is no more business as usual. You cannot wait for the phone to ring anymore. You must learn how to find potential clients and then to qualify them. During this webinar, Mike Johnson will show you how to network, find your clients, and sell your services. This talk tells the story of how silicon technology came to the Santa Clara Valley from Bell Labs via Shockley Semiconductor Laboratory and Fairchild Semiconductor Corp. in the late 1950s. The contributions made by engineers and scientists at these companies laid the foundation of what today is called Silicon Valley. Do you have enough sales leads in your pipeline? Consultants have to make better use of time in today's business climate. This makes it harder to reach potential clients, let alone book an appointment. Mike Johnson will show you how to find your "suspects," make contact with them, and arrange that all-important interview. You have the technical expertise and you're ready to get to work, but it's not enough to be technically adept - or even technically brilliant! Your professionalness as perceived by prospects, clients, decision-makers and internal stakeholders directly affects your ability to land and maintain business. Join us for an interactive workshop and panel discussion on how to be a more professional consultant. CNSV member Dennis Falkenstein will help you learn how medical products are brought successfully to market by both large companies and start-ups. Understanding the aspects of introducing emerging new innovations will provide an overview of the necessary market study, sales channels, regulatory requirements and reimbursement issues that are required domestically. A brief insight into marketing medical devices globally will also be provided. Good positioning, differentiating, pricing, and partnering are developed as part of a marketing strategy that answers key questions about the engineer consultants' market, target client needs and problems, and unique consultant capabilities that can be proven. Al Peterson will take you through the steps to accomplish just this.
Conference: Flash Memory Summit
Wednesday, August 12, 2009
IEEE-CNSV will have a booth on the Exhibit Floor at this event, allowing CNSV members with a great vehicle for publicizing their skills as well as the merits of our organization. CNSV members also receive special pricing for this conference, and two CNSV members will be awarded full conference admission as well. Many aspects of this event that are free, so register now on the conference website.
CNSV Event Details
Seminar: Market Strategy: Positioning and Differentiating YOU
Friday, August 14, 2009 8:00 AM
Cogswell Polytechnical College
1175 Bordeaux Drive, Sunnyvale, CA 94089
Al Peterson, Peterson Associates
$47 CNSV/IEEE Members, $77 non-members
Map & Directions

Register for this event here by 12:01am on Friday, August 14, 2009. Sorry, no walk-ins permitted.

Good positioning, differentiating, pricing, and partnering are developed as part of a marketing strategy that answers key questions about the engineer consultants' market, target client needs and problems, and unique consultant capabilities that can be proven. Al Peterson will take you through the steps to accomplish just this.

What attendees will learn:

  • Why you need a marketing strategy
  • How to develop a marketing strategy (attendees will complete work on their strategy in the seminar)
  • How to position yourself and your services
  • How to assure alignment and client value
  • How to differentiate yourself vs. your competition or client in-house solutions

A time-tested question set will be used along with a workbook and specific examples from the marketing strategies of other consultants, including engineering consultants.

Attendees will take away:

  • A first version of your market strategy that you will develop during the seminar
  • Understanding of a process by which you can take your strategy up to the next level.

This seminar is part of the Marketing Series in the CNSV Seminar Program, organized by IEEE-CNSV to help its members advance their skills during these difficult times. It is co-sponsored by the Santa Clara Valley Section of IEEE and IEEE-CNSV.

Arrive a little before 8:30am to register, network, enjoy complimentary coffee and pastry, and get prepared to grow your business. Lunch will not be served, and the seminar will end promptly at 12:30pm.


About the Speaker
Al Peterson is a Certified Management Consultant (CMC), Certified Strategic Planning Facilitator, Certified Sales Trainer, advisor and angel investor. He is a seasoned speaker and trainer in the consulting and engineering community.

Al's eleven-year career at IBM included systems engineer, sales and field manager and regional manager. After serving as divisional president for two San Francisco financial leasing firms (ITEL and BRAE), Al returned to the high tech industry as a management consultant with R.A. Sayles Associates. Several executive positions followed with high-tech companies.

Al is an active member of the Institute of Management Consultants' Northern California Chapter, having served as chapter board member and President. His education includes an MBA (Marketing Focus) from UC Berkeley and a BS in EE from Oregon State University.

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