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Join Joel Williams and Tal Lavian in this Seminar/Webinar as they discuss what consultants need to know: What patents are and how they are used, infringed, licensed, and litigated and how to work with your clients on IP issues and perhaps get started on your own patent.
What Everyone Should Know About China
Tuesday, January 19, 2010
Nearly 40% of the world's production is now in China, and it is the world's fastest-growing middle-class market. Because our everyday lives are affected by what goes on a hemisphere away, a fundamental understanding of this market is important to anyone wishing to be better informed about what their future holds. Consultants must often estimate the time it will take to generate measurable results for a client, but they often lack any real tools to do this other than their own experience. This presentation will describe how best to approach this task by introducing the concept of "Half Life" for estimating how long it will take to achieve 50% of a targeted goal. This presentation will also illustrate how technical consultants can migrate into management consulting and profit from the transition. How can you get your website and LinkedIn to help you achieve the credibility and exposure of a successful consultant? If you are successful already, how can you kick it up a notch? You may understand that the internet offers tremendous opportunities, but how do you take advantage of this potential? Get answers to these and other questions at this webinar.
The Professional Consultant
Tuesday, November 17, 2009
Consultants everywhere want to be successful. Projecting a professional image is vital to that success. Knowing what you need to do - and incorporating these methods and behaviors in your daily practice - enhances your professional stature in the eyes of your current and potential clients.

Join John Gale and Duane Strong as they describe a series of recommended Best Practices for those who want to be Professional Consultants. How do you find Clients? How do you get them to engage with you and buy your services? In today's business climate, everyone has to do more with less. As a consequence, calls and emails are not returned. And the few contracts that are available are at substantially lower rates. It is no more business as usual. You cannot wait for the phone to ring anymore. You must learn how to find potential clients and then to qualify them. During this webinar, Mike Johnson will show you how to network, find your clients, and sell your services. This talk tells the story of how silicon technology came to the Santa Clara Valley from Bell Labs via Shockley Semiconductor Laboratory and Fairchild Semiconductor Corp. in the late 1950s. The contributions made by engineers and scientists at these companies laid the foundation of what today is called Silicon Valley. Do you have enough sales leads in your pipeline? Consultants have to make better use of time in today's business climate. This makes it harder to reach potential clients, let alone book an appointment. Mike Johnson will show you how to find your "suspects," make contact with them, and arrange that all-important interview. You have the technical expertise and you're ready to get to work, but it's not enough to be technically adept - or even technically brilliant! Your professionalness as perceived by prospects, clients, decision-makers and internal stakeholders directly affects your ability to land and maintain business. Join us for an interactive workshop and panel discussion on how to be a more professional consultant. CNSV member Dennis Falkenstein will help you learn how medical products are brought successfully to market by both large companies and start-ups. Understanding the aspects of introducing emerging new innovations will provide an overview of the necessary market study, sales channels, regulatory requirements and reimbursement issues that are required domestically. A brief insight into marketing medical devices globally will also be provided.
CNSV Event Details
Medical Devices: Marketing Your Skills and Ideas
Tuesday, September 15, 2009 7:00 PM
KeyPoint Credit Union
2805 Bowers Ave., Santa Clara, CA 95051
Dennis F. Falkenstein, Medical Device Consulting
Free to the public
No RSVP needed
Map & Directions
Program Slides

Engineers can develop very interesting and unique ideas to feed innovations into the healthcare industry. Technology is providing many answers to patient care, treatment and monitoring, but many of these promising ideas never reach the market. This is not because they lack great promise, but instead they were never introduced properly. This can be very frustrating to engineers at start-ups and even large companies since many companies lack effective marketing and sales skills.

This talk will explore many of the aspects that need to be considered in the success of marketing any product, especially in the medical device arena. The information is meant to be an overview of considerations that are needed in the development of a successful product launch.

Some of the topics to be covered are;

  • Target Market
  • Competing technologies and companies
  • Possible component for a larger company
  • Target pricing: cost vs. value-added
  • Sales channels: direct vs. distributor
  • Regulatory considerations: FDA, HIPAA, SOX
  • Increasing Patient Outcomes
  • How does the customer pay for the device? Reimbursement/CMS
  • CRM: What is it?
  • Service and maintenance issues

If you are consulting directly with engineers or with management in the medical field, you will increase your value by understanding a few of these principles. There are design requirements that directly tie to the success of the product within the industry. These requirements are not always apparent to the engineer, and in fact they may not have been well thought out when drafting the requirements specifications. Your clients will welcome your understanding of certain marketing issues no matter what your specialty is.


About the Speaker
CNSV member Dennis Falkenstein has been in the medical device/software field for 35 years. He has been involved at various levels of marketing emerging medical technologies.

Graduating from the University of Wisconsin with a BSEE and MBA, Dennis went on to work for industry leaders large and small including Marquette Electronics, Searle Radiographics and Siemens Healthcare. After a short stint in design, he was attracted to the customer relations and requirements end of the business.

Dennis progressed from sales to sales management, and ultimately to Vice President of Sales and Marketing. The success of several products in diagnostic imaging, networking and patient treatment were attributable to his teams. Dennis' current business is Medical Device Consulting, through which he works for large and small companies in the U.S., Europe and Asia.

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