Consultants' Forum #3: Marketing - Four Different Approaches

CNSV Events

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Seminar: Communication Tools for Consultants with Steven Cerri
Friday, June 12, 2009

Join Steven Cerri, engineer, consultant, trainer and coach to engineers, for a morning of communication training.

Annual Dinner Meeting: The Life of SPICE
Tuesday, June 09, 2009

IEEE-CNSV member Larry Nagel will talk about the SPICE, the circuit simulation program he first developed while a student at UC Berkeley in the late 1960s.

Cloud Computing Paradigms: MapReduce, Hadoop, Cascading
Tuesday, May 19, 2009

This talk will provide an overview of common programming methods in the cloud, including MapReduce, Hadoop, and Cascading.

Engineers' Survival Guide to the Service Economy
Tuesday, April 28, 2009

In this interactive presentation, Jacky Hood will show how service products have eclipsed object products in recent years. She will categorize engineering disciplines into gone, going, and growing. For the growing disciplines, she will explore how engineers and engineering consultants can quickly build on their education and experience to position themselves to profit from the services revolution.

KeyPoint Event: Successful Consulting
Thursday, April 23, 2009

This seminar is sponsored by KeyPoint Credit Union. It is specifically designed for anyone who is developing a consulting or contracts business.

KeyPoint Event: Choosing a Business Structure
Thursday, March 26, 2009

Note: This is not an IEEE-CNSV event. It is sponsored by KeyPoint Credit Union.

The Future of Cellular Infrastructure
Tuesday, March 17, 2009

This talk will outline the disruptive forces in the cellular industry as subscribers grow, cell phones become broadband-enabled, and revenue plans fall. These are having a great effect on network infrastructure and in particular backhaul. The deficiencies of current networks will be explored, and the future roles of different technologies discussed.

PCIe-Attached Solid State Storage - The New Memory Tier
Tuesday, February 17, 2009

Fusion-io CTO David Flynn will present technical details about how flash memory-based storage systems work, as well as how PCI Express is being used as a much faster access method for flash memory-based storage products.

Consultants' Forum #3: Marketing - Four Different Approaches
Tuesday, January 20, 2009

A panel of four CNSV members will explain how they market their consulting businesses. Each has an approach unique amongst the group. Come and discover something that may work for your own consulting business.

Consultants' Forum #2: Getting Paid / CNSV Annual Meeting
Tuesday, December 09, 2008

The best way to get paid is to have a clear "collections-friendly" contract by which you and your client have shared expectations. If payment issues do arise, you may need to file a lawsuit. However, mediation or arbitration can provide a satisfactory resolution.

CNSV Event Details

Consultants' Forum #3: Marketing - Four Different Approaches

Tuesday, January 20, 2009 7:00 PM
KeyPoint Credit Union
2805 Bowers Ave., Santa Clara, CA 95051
Brian A. Berg, Berg Software Design, Sean Murphy, SKMurphy, Inc., Ahmet Alpdemir, Shimdi Venture Advisors, Peter C. Salmon, Peter C. Salmon, LLC
Free to the public
No RSVP needed
Map & Directions
Program Slides in Zipfile

A panel of four CNSV members will explain how they market their consulting businesses. Marketing is essential for success as a consultant over the long term.

Come and listen to each speaker's unique personal approach to staying busy as a consultant. Whether you are active as a consultant or not, you are sure to pick up some pointers about ways to improve your personal marketing plan and approach to your own business.

Brian A. Berg: Brian will be moderating this panel and the group discussion. His marketing approach includes a well-linked website, speaking at conferences, running numerous listservers and being active in organizations related to his specialty of computer storage and interfaces. He also applies his technical experience to developing intellectual property and working as an Expert Witness.

Sean Murphy: Sean will discuss how user communities can be a great low cost way to market and support your products or services. He will offer tips for building and using user communities to expand your customer base and enhance your customers' trust.

Ahmet Alpdemir: Ahmet will explain how he uses social networks to build his business relationships. He will also touch upon a new social network that he is launching.

Peter C. Salmon: Peter's approach includes getting detailed white papers published in various trade journals. He always insures that any copyright agreements required for his publications include proper attribution so that he can be contacted by interested readers.

About the Speaker

Brian A. Berg is an IEEE-CNSV Board Director and past Chair. He is a consultant specializing in storage system design, particularly Flash Memory and USB. He has worked extensively with Intellectual Property, including numerous engagements as an Expert Witness. He will be moderating this meeting.

Sean Murphy has been an entrepreneur since he could drive. His firm, SKMurphy, Inc. assists software firms with customer development, focusing on early customers and early revenue. He enjoys working with small teams who plan to change the world, creating more opportunities than they started with.

Ahmet Alpdemir is a business management coach and consultant with over 25 years of experience in transforming technology into profits. His experience spans from entrepreneurship and early stage venture investments to corporate P&L management, business development, sales and marketing in high-tech companies that continue to change the world.

Peter C. Salmon is an inventor who writes and sells patents, authoring and owning over 30 of them. He specializes in electronic packaging and systems design, and has begun working in the expert witness arena.