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Fusion-io CTO David Flynn will present technical details about how flash memory-based storage systems work, as well as how PCI Express is being used as a much faster access method for flash memory-based storage products. A panel of four CNSV members will explain how they market their consulting businesses. Each has an approach unique amongst the group. Come and discover something that may work for your own consulting business. The best way to get paid is to have a clear "collections-friendly" contract by which you and your client have shared expectations. If payment issues do arise, you may need to file a lawsuit. However, mediation or arbitration can provide a satisfactory resolution.
Conference: FPGA Summit
Tuesday, December 09, 2008
The FPGA Summit is the only practitioner-oriented conference dedicated entirely to FPGAs and their applications. Attend this conference from December 9-11, and use the discount code to save on your registration.
Consultants' Forum #1: The Contract
Tuesday, November 18, 2008
Consulting contracts are an important but often overlooked aspect of consulting work. This presentation will be like a cooking class for consultants who want to cook up their own contracts, as well as to better understand how to review and modify clients' contracts. We all face the same core challenges whether we are a consultant, an engineer or a manager in a corporate environment. We would all like to be able to communicate so effectively with our customers or colleagues that we are able to influence them to our way of thinking. In this talk, Steven Cerri will give you his perspective on how to achieve this goal. MEMS (Micro-Electro Mechanical Systems), sometimes called Microsystems Technology (MST), encompasses the manufacturing technologies that enable the fabrication of micro-scale sensors and actuators. This talk will provide an introduction to MEMS, an overview of how MEMS products are made, and a review of current and future applications of this exciting technology.
Conference: AlwaysOn: GoingGreen
Monday, September 15, 2008
IEEE-CNSV is an Affiliate Partner for the AlwaysOn GoingGreen conference, which runs from September 15-17. Members are eligible for a half-price discount for this cutting-edge greentech event.
Conference: Flash Memory Summit
Tuesday, August 12, 2008
IEEE-CNSV will have a booth on the Exhibit Floor at this event, allowing CNSV members with a great vehicle for publicizing their skills as well as the merits of our organization. CNSV members also receive special pricing for this conference, and two CNSV members will be awarded full conference admission as well. Many aspects of this event that are free, so register now on the conference website. IEEE-CNSV member Tom Coughlin will talk about writing his recently-published book Digital Storage in Consumer Electronics: The Essential Guide.
CNSV Event Details
Annual Dinner Meeting: Your Life in Your Pocket: Motivations for Writing a Book about the Storage Technology that has Enabled the iPod Revolution
Tuesday, June 10, 2008 6:30 PM
I Restaurant (Chinese; at corner of Blaney Ave.)
20007 Stevens Creek Blvd., Cupertino, CA 95014
Tom Coughlin, Coughlin Associates
$20 (dinner, with vegetarian dishes); 6:30 networking, 7:00 dinner, 8:00 talk and book signing
Use PayPal, or mail check (see details below)
Map & Directions
Program Slides

Just as many technologies converged to make magnetic disk drives ubiquitous, a similar but much more accelerated process has happened with the use of flash memory in the overwhelming success of todays consumer electronics (CE) devices. This success is best exemplified by the Apple iPod. Tom Coughlin's book Digital Storage in Consumer Electronics: The Essential Guide presents the technical details behind the myriad kinds of storage technology used in today's CE devices, including flash memory and optical storage.

Tom's book was recently published by Newnes Press, a division of Elsevier. Being an author or editor of a published technical book by a respectable publishing house probably won't get you on the New York Times best seller list or make you rich. However, a published book can be a great addition to your consulting marketing, and is also very satisfying personally.

Tom will discuss what motivated him to write the book, how he choose his topic, how he found a publisher, how he organized the book, and how he found reviewers and help in gathering information and checking for errors. He will also talk about how he was able to actually finish writing the book, including the processes he went through with his publishers, and what he and his publisher have been doing to publicize it. Tom will also present technical information about the most popular storage technologies used in today's CE devices.

This presentation will be of interest to anyone who has either tried to write or thought about writing a technical book. The author's personal experiences will be used to provide suggestions for other authors or would-be authors on what a book is good for, how to actually finish it, and how to use it to further your consulting practice.

Tom will be bringing some copies of his book to sell and autograph.


About the Speaker
IEEE-CNSV member Tom Coughlin is the Founder and President of Coughlin Associates. He has over 30 years of experience in the data storage industry as both a working engineer and high level technical manager. In addition to regular technical and management consulting projects, he is the publisher of reports on digital storage in consumer electronics content creation and distribution.

Tom has many published reports and articles on digital storage and its applications. He has six patents on magnetic recording and related technologies, and is the founder and organizer of the annual Storage Visions Conference (a partner to the International CES).

Tom is an IEEE Senior Member, and was the 2007 Chair of the Santa Clara Valley IEEE Section and SF Bay Area Council. He was Chair of the Santa Clara Valley IEEE Consumer Electronics Society in 2006, and has been Chair of the SCV IEEE Magnetics Society. Tom is also a member of the IEEE CE Society Adcom, APS, AVS, IDEMA, SNIA, AAAS, TCG and SMPTE.

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