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This talk tells the story of how silicon technology came to the Santa Clara Valley from Bell Labs via Shockley Semiconductor Laboratory and Fairchild Semiconductor Corp. in the late 1950s. The contributions made by engineers and scientists at these companies laid the foundation of what today is called Silicon Valley. Do you have enough sales leads in your pipeline? Consultants have to make better use of time in today's business climate. This makes it harder to reach potential clients, let alone book an appointment. Mike Johnson will show you how to find your "suspects," make contact with them, and arrange that all-important interview. You have the technical expertise and you're ready to get to work, but it's not enough to be technically adept - or even technically brilliant! Your professionalness as perceived by prospects, clients, decision-makers and internal stakeholders directly affects your ability to land and maintain business. Join us for an interactive workshop and panel discussion on how to be a more professional consultant. CNSV member Dennis Falkenstein will help you learn how medical products are brought successfully to market by both large companies and start-ups. Understanding the aspects of introducing emerging new innovations will provide an overview of the necessary market study, sales channels, regulatory requirements and reimbursement issues that are required domestically. A brief insight into marketing medical devices globally will also be provided. Good positioning, differentiating, pricing, and partnering are developed as part of a marketing strategy that answers key questions about the engineer consultants' market, target client needs and problems, and unique consultant capabilities that can be proven. Al Peterson will take you through the steps to accomplish just this.
Conference: Flash Memory Summit
Wednesday, August 12, 2009
IEEE-CNSV will have a booth on the Exhibit Floor at this event, allowing CNSV members with a great vehicle for publicizing their skills as well as the merits of our organization. CNSV members also receive special pricing for this conference, and two CNSV members will be awarded full conference admission as well. Many aspects of this event that are free, so register now on the conference website. Join Carl for a morning of "hands-on" training. Carl will lead you step-by-step through the process of setting up a "consulting resume presence" on craigslist. Join Steven Cerri, engineer, consultant, trainer and coach to engineers, for a morning of communication training. IEEE-CNSV member Larry Nagel will talk about the SPICE, the circuit simulation program he first developed while a student at UC Berkeley in the late 1960s. This talk will provide an overview of common programming methods in the cloud, including MapReduce, Hadoop, and Cascading.
CNSV Event Details
From Bell Labs to Silicon Valley: A Saga of Technology Transfer, 1954-61
Tuesday, October 20, 2009 7:00 PM
KeyPoint Credit Union
2805 Bowers Ave., Santa Clara, CA 95051
Michael Riordan, UC Santa Cruz/Stanford University
Free to the public
No RSVP needed
Map & Directions

Although scientists and engineers at Bell Telephone Laboratories in New Jersey invented the transistor and developed most of the related semiconductor technology, the integrated circuit or microchip emerged at Texas Instruments in Dallas and at Fairchild Semiconductor Company here in Silicon Valley.

Physicist and historian Michael Riordan will recount how the silicon technology required to make microchips possible was first developed at Bell Labs in the mid-1950s. Much of it reached the San Francisco Bay Area when transistor pioneer William Shockley left Bell Labs in 1955 to establish the Shockley Semiconductor Laboratory in Mountain View, hiring a team of engineers and scientists to develop and manufacture transistors and other semiconductor devices.

In September 1957, a group later known as the "Traitorous Eight" resigned en masse from Shockley's company to start Fairchild Semiconductor Corp. Bringing with them a wealth of scientific and technological expertise that was unique in the world, their bold move marked the birth of Silicon Valley, both technologically and culturally. Amongst these eight were Gordon Moore and Robert Noyce, who later went on to found Intel.

In March 1961, Fairchild began marketing its Micrologic integrated circuits - the first commercial silicon microchips - based on the planar manufacturing technique developed at the company by Jean Hoerni which is still in use today.


About the Speaker
Michael Riordan is Adjunct Professor of Physics at the University of California, Santa Cruz, and Lecturer in Stanford University's History and Philosophy of Science Program. He is the author of The Hunting of the Quark (Simon & Schuster, 1987) and the coauthor (with Lillian Hoddeson) of Crystal Fire: The Birth of the Information Age (W.W. Norton, 1997), which was awarded the 1999 Sally Hacker Prize of the Society for the History of Technology.

A Fellow of the American Physical Society, Michael was the recipient of a 1999 Guggenheim Fellowship in connection with his research on the history of the Superconducting Super Collider. In 2002, the American Institute of Physics awarded Riordan its prestigious Andrew W. Gemant Award for his efforts in communicating physics and its relationship to the wider culture.

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