This talk tells the story of how silicon technology came to the Santa Clara Valley from Bell Labs via Shockley Semiconductor Laboratory and Fairchild Semiconductor Corp. in the late 1950s. The contributions made by engineers and scientists at these companies laid the foundation of what today is called Silicon Valley. Do you have enough sales leads in your pipeline? Consultants have to make better use of time in today's business climate. This makes it harder to reach potential clients, let alone book an appointment. Mike Johnson will show you how to find your "suspects," make contact with them, and arrange that all-important interview. You have the technical expertise and you're ready to get to work, but it's not enough to be technically adept - or even technically brilliant! Your professionalness as perceived by prospects, clients, decision-makers and internal stakeholders directly affects your ability to land and maintain business. Join us for an interactive workshop and panel discussion on how to be a more professional consultant. CNSV member Dennis Falkenstein will help you learn how medical products are brought successfully to market by both large companies and start-ups. Understanding the aspects of introducing emerging new innovations will provide an overview of the necessary market study, sales channels, regulatory requirements and reimbursement issues that are required domestically. A brief insight into marketing medical devices globally will also be provided. Good positioning, differentiating, pricing, and partnering are developed as part of a marketing strategy that answers key questions about the engineer consultants' market, target client needs and problems, and unique consultant capabilities that can be proven. Al Peterson will take you through the steps to accomplish just this. IEEE-CNSV will have a booth on the Exhibit Floor at this event, allowing CNSV members with a great vehicle for publicizing their skills as well as the merits of our organization. CNSV members also receive special pricing for this conference, and two CNSV members will be awarded full conference admission as well. Many aspects of this event that are free, so register now on the conference website. Join Carl for a morning of "hands-on" training. Carl will lead you step-by-step through the process of setting up a "consulting resume presence" on craigslist. Join Steven Cerri, engineer, consultant, trainer and coach to engineers, for a morning of communication training. IEEE-CNSV member Larry Nagel will talk about the SPICE, the circuit simulation program he first developed while a student at UC Berkeley in the late 1960s. This talk will provide an overview of common programming methods in the cloud, including MapReduce, Hadoop, and Cascading.