Areas of expertise:

• Medical device marketing
• Business plans
• Regulatory compliance
• Global sales
• Business Development

Medical Device Companies are challenged with Healthcare cost reductions and stricter regulations: FDA, HIPPA, and Sarbanes-Oxley. My expertise is helping to navigate these waters while the company focuses on product development and manufacturing. The client company can attract external investors and a profitable business, knowing these market entry details are assured.

Previous positions enabled experience in innovating medical products for the specialties of cardiac monitoring and imaging, diagnostic imaging, information management, and radiation treatment devices.

Experience also included field management with direct P&L responsibility for field sales and service. This guarantees a practical understanding of how management concepts are effectively implemented in the market place. In various roles as Vice President, new enabling marketing technologies were successfully implemented. The first web site for medical products at a major company was initiated with far reaching aspects for business development.

New product introductions were successfully launched with my vision and direction. This included patented devices/applications. One of the innovative products is noted as the "Gold Standard" of Image Guided Radiation Therapy. Products in Medicine must be linked to revenue or some measurable cost savings. A strong understanding of the necessary business plan drivers, like reimbursement, is applied to the client's successful product marketing.

Most recently my clients enjoy the experience, business and customer relationships, and most importantly results that I have provided. My market planning documents are in use by both multinational and start-up firms. The entire sales and marketing arm vision for a new product in a large company or a start-up can be realized without affecting other critical com